Why do People Overpay for Laser Hair Removal & other Services?
When you think of a Medical Spa you usually do not hear about the: lower quality, lesser equipment value than their high-priced counterparts. But in fact, most medical spas have identical equipment and products to their more expensive versions. Most of the time, the difference comes down to strategies in marketing and not the equipment or products themselves.
The Brand Name
People buy brand named services for a variety of reasons. From having good experiences with the brand in the past, to wanting to portray a certain image, many shoppers are extremely loyal to their beloved brands.
People normally don’t pay more for the name or logo; they pay more for what they associate with them.
Behind the Scenes
Larger companies spend a lot of money telling us their brand is the best, and that we should spend our cash on their services and products because it will make us more: successful, more attractive or happier in some way or another. It's called branding, and it's a way of tying our money to our feelings about a given product.
Branding is an art-form that companies spend millions to study. With careful and clever advertising, consumers can be lured into paying ridiculously high prices for a certain product that cost nothing to produce. Companies will offer 40-70% the overpriced services to get you in the door. Most of the time, the difference comes down to strategies in marketing and not the services or products themselves.
As a consumer, brand name is expensive. However, many of us will gladly pay extra for the brand name. Knowing when it’s worth it really comes down to personal choices. So before you shell out another dollar of your hard earned cash, think about what are you paying for; the brand or the service? The Price Difference – Obviously, a $2 difference isn’t the same as $500, but do you actually know how much the alternatives cost? It is a lot more than you think.
Either way, it's about separating you from your cash. So the question becomes whether or not you want to give them a lot of money, or less money, for the same services and/or products.
With all of this said we find that clients are coming to us after having consultations at the big brand name laser hair removal companies. Most are telling us they were quoted thousands of dollars to have laser hair removal.
Why is our Medical Spa Different?
We have the same laser as Milan and Ideal Image, the GentleMax Pro laser from Candela. As we tell our clients we are not here to price gouge you, you’re not buying a car or putting money down on an apartment.
At our Medical Spa, we are just here to charge you for the service. You do not need to take out financing for laser hair removal. That’s crazy.
We have a physician on the property at all times (in the building), you have the right to speak to him at any time during your visits.
We have been certified and trained by the companies: Candela and Inmode.
Laser Technician Certifications
If you have not been professional trained you should not be operating a laser.
The sad part is that there are medical spas operating with untrained staff; they have been shown by another staff member how to work the laser. Then they print off a certification. Yes, this happens more than you think after interviewing several aestheticians I was surprised.
We are not here to tell you that we are better. We are not here to tell you Milan or Ideal Image are bad companies, please do not take this out of context. This just explains why people overpay for laser hair removal than they need too.
We are here to educate you. Please STOP and think about taking financial loans out for laser hair removal. You should never need to be numbed to have this treatment done ever!!
Schedule a Consultaion at Find A Better You Medical Spa
Do your homework before signing thousands of dollars away. If you are curious on what our prices are; go to our Laser Hair Removal page. Also you can schedule a consultation with us or give us a call at: (636) 205-4070